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What makes us the #1 Women-lead multifamily investment firm?

Why people should choose APQ:

We solve common problems that individuals in our industry do not. These include but are not limited to, flexible financing terms, boots on the ground in every apartment deal, because of our small size of a team we are able to make quick decisions, we are passionate about our community and improving quality of life, we implement business minded systems, we double check underwriting at a minimum, we do not own a construction company or a property management company to completely avoid any cross pollination or what we called double and triple dipping into the profits. We do extensive background checks on every General partner for bankruptcy and any other bad outdoor activity no matter how close of friends they are. And I think one of the biggest features that we offer is that we are in this for the long-haul. Most individuals in our industry are partially invested or only put in as much effort as they are paid for. With us all actions align with our mission, vision, values and we understand the empires are not built overnight. We love technology and strive to reduce the friction of the investment process which is very common in our industry.

What makes APQ special

For now, we are one of the very few all female lead Multifamily investment firms. We are also a Government approved “who” or Women Owner business”.

Like I mentioned before everything that we do must be in alignment with our mission vision and values. Our standards and “why” differentiate us from everyone else in our industry, and most on the planet. It makes it worth it to come to work when your purpose has a greater impact because of what you do every day.

Here are our core beliefs-

The mission of the Apartment Queen is:
To stop abuse and codependent relationships by providing women with investment opportunities and convenient education on creating wealth through real estate investing. This will create financial, mindset and other freedoms ultimately leading individuals to find and live their why and purpose in life.

The vision:

We WILL change the world, create financial independence for a minimum of 1 billion women investors and create 1billion “givers”

Our values:

-Teammates to make decisions with open constructive communication. 

-We want statements of what is strong, good, and positive, while focusing on building our strengths.

– Emotions are good, in the right time and place.

 -We are grateful for everyone and everything we have.

-We believe that our ethics are key,

-We want to help put people in the right direction when we don’t have the answer

-We’re always honest with RADICAL TRANSPARENCY and RADICAL OPEN-MINDNESS

-We keep our word, all while under promising and over delivering results. 

-Compliments are constant, treating others how we want to be treated,

-we stand up to all bullies

-we put families first. 

-Our main concerns are running a business using principles, asking questions and never assuming. 

-We always ask for help-shit happens

-MENTAL HEALTH IS A PRIORITY, physical health is a priority, and we celebrate all wins. 

-We want to know and nurture each employees Personal financial and business goals. 

-We want employees to share regularly good news, what they love/loathe in their role, where they are stuck, new ideas, fears, concerns, opportunities, decisions, and feedback from customers/employees.

What are you proud about the most regarding APQ

How we aren’t afraid to be different when we are looked at funny. This just means we are different and thats what we want. We want to focus on the exact people who align with our “why” and how impressive our team truly is when it comes to each of their skill sets in their role.

FIVE key benefits for anyone who invests with APQ

  1. Transparent updates or news, even if it is painful
  2. You’re part of a movement here to change the investing world and therefore the entire planet in-turn
  3. We are technology-driven to reduce friction. We will be early adopters and over time our investments will become the most transparent and frictionless available.
  4. We believe in giving. If this is content, property tours/ride alongs, giving more equity in the deal to our limited partners we will do it. You must give first to receive.
  5. We are long-term and business-minded. For every process there is a system. Our moves are with the long term in-mind. Ig you want quick cash we are not your sponsorship team/company. We want to help people to build long-term generational wealth.

THREE important things investors should know before investing with APQ:

  1. You must educate yourself-we have some materials and resources but we are not a mentorship program, we will not allow uninformed individuals to invest
  2. You must be an accredited or sophisticated investor- we have a quiz to help determine which you are
  3. We send out regular communication. We work best with investors who don’t need weekly communication, and actually prefer less communication. 

We will take care of you. Warren Buffet’s first investor update ever was delivered annually and was one page-keep this in mind. Also, we prefer investors who like video updates, these are our favorite.

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Emotions and Women in Multifamily Real Estate

There are not a lot of women in multifamily real estate.

I am going to give you my take on why this is the case. I think the reason that there aren’t very many women in real estate or rather, in commercial real estate and especially multifamily, is that it’s a good old boys club.

Multifamily real estate is very much a chess game, so not letting your opponent, or people that are employed by you, know your feelings is vital to “winning.” It is important to hold back feelings that would upset the team or make them feel unsure, such as hurt, anger, and fear. You can always display approval, excitement, joy, gratitude, and even personal sadness (family issues). But when it comes to apartment challenges and how they make you feel, you must have the strength to deal with your own feelings on your own time.

We deal with challenges differently.

Women and men act very differently when dealing with issues or challenges that affect them. And when you’re surrounded by people who behave differently in conflict it becomes alienating and discouraging.  Men are taught to be tough and to not let feelings show. I think a lot more women wear their heart on their sleeve. Men have feelings too but the way that we deal with our feelings, and display our feelings, are very different.

As a woman, I’ve learned that I cannot sweep the hard feelings under a rug. For me, seeing a therapist, journaling, blogging, meditating, and focusing on calm deep breathing is key. Especially when I notice other people’s reactions are affecting me. It’s important to maintain professionalism and a level head at all times. When I don’t know the answer, I tell others that I need a couple of days to think through the challenge at hand. But it’s important that my team know they can turn to me as a resource. And when I’m struggling to find the path forward, I reach out to my mentors for their insight on the best decision.

Ask for help.

I surround myself with professionals and mentors who serve as a counsel, or board of sorts. I aim to share my feelings and challenges with them, openly and honestly. This is important for both women and men, because they will understand what you’re going through and be able to offer advice that has worked for them in the past.

One of the biggest lessons in multifamily real estate is that this process does not happen successfully without teamwork. This includes the team of people who you lean on for guidance and empowerment, even when they are not financially involved in the deal.

As a single, hard-working female who has been alone for many years pursuing her career and purpose in life, I often have a very hard time accepting help from other people. Part of me feels in adequate for not knowing all the answers. But I take comfort in knowing that none of us has all the answers. Not even those experience individuals who’ve been in the industry for 20 or 30 years. So, I push myself to ask for help when I need it, rather than living on an island.

Dealing with conflict is often a part of our upbringing. In some households, women are more emotional. In my household growing up it was the exact opposite. Some people mistake my ability to separate feelings from what must be done as a masculine trait. For me, it is simply my example growing up of how to behave as a woman. This has helped me to do well in multifamily during moments of uncertainty, stress, doubt, and when people attempt to play on my fears as a woman.

Take care of yourself.

Self-love or self-confidence is an extremely important part of being involved in multifamily real estate. You are involved with thousands of people’s lives, their homes, and having an effect on entire communities. Regardless of if you are a woman or a man, putting in the work to truly understand and love yourself and be able to move forward knowing these things, is critical. Some women avoid this industry because they worry about having a child while being involved with a very stress industry. However, should I choose to have children, I have full confidence in my ability to delegate tasks to the correct people and succeed in anything I choose, with the right support of course.

Remember, when people are telling you something that “should” hold you back or are challenging your strengths that is 100% “their shit” and you do not need to take on their self-doubt and their problems.

Why women can win big in multifamily real estate.

Women have this incredible intuitive ability when it comes to making decisions. If we just love ourselves and listen and believe ourselves, we tend to be better investors, early adopters, and overall less risky decision makers.

If we will take the time to believe in our knowledge, decisions, self-worth, women can be a major asset to any team.

Communicate your wants and needs – no one is a mind reader.

Nothing breaks up partnerships faster than failure to communicate. Women often tend to internalize what they really want instead of expressing it out loud or negotiating. A good negotiator is secure in asking for what they want and asking for more than they think they can even get upfront. A good negotiator understands that both parties need to eat, and understands that everything that we do is a negotiation. If we don’t negotiate resentments tend to build. And no human can read somebody else’s mind.

Being okay with putting in the extra effort to express your wants and needs to your partners is absolutely critical. Of course, it’s important to proceed forward in the most professional manner, putting your negative or hurt feelings aside, taking care of your feelings on your own time, and negotiating to where you want to be.

You are running a business.

Remember, you are running a business. Although “housing” is a part of an apartment complex is not the same as flipping at home, working on a development of one house or part of a subdivision, or many other kinds of real estate investing.

By acting as a business owner, women have a leg up on men because of our intuition. I think we will make less risky investments, and project success for the long-haul will become more apparent.

Cheers to WMFRE! (Women in Multifamily Real Estate) I can’t wait to see more women playing in this arena with me.