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Six critical teammates to start scaling and FOUR steps to start your growth TODAY

Six critical teammates to start scaling and FOUR steps to start your growth TODAY

For a weekly update of where we are at with our company growth and all that is on my mind, I’ve decided that a blog is most appropriate.

  1. We have an accounting analyst currently being connected to our accounting department personally, to the brokerage and for the apartment capital company. She is in California
  2. We have a marketing team getting started on the backend with Google Adwords, Bing, other Social Media, etc-they are in the Philippines. More expensive than I hoped, but when we can get leads converting and rolling in, it will be worth it.
  3. We have a tech wiz working on our Podio/crm automation flows for called “finding new deals off market” and we are about to start working on two more CRM build outs. One will be for managing our communications with passive investors and another for the brokerage. He is in India and he keeps me on MY toes which is what I REALLY NEED from all people in the company! Very happy with him.
  4. We have added two new agents to the brokerage. We have a new TC (transaction coordinator) who is in Houston. We are taking on a media intern to get our content to be more professional, then I’ll teach him how to make money in Real Estate WITHOUT a license! $$$
    We closed on two houses Friday, closed another yesterday and have yet another one under contract. We have a new buyer this week from my high school!
  5. We have a new investor portal being built, but it will be put on the backburner until I find a deal to KP (key principal) I will build in the cost to do this into the raise within that deal.
    We have started to learn the correct time to monetize and are still studying this fine art to get it nailed down. I have experience writing sales presentations and how to do launch schedules. Also learned how to attract high-end clients who really get me and this is the main focus right now. We are working on training someone (probably cha) how to post the launch race prior to our events. This is our magic marketing strategy Get our goals accomplished in a big way!
    I have learned about some life-changing investment strategies. Have you ever heard of Warren Buffet’s largest strategy, or the owner of pampered chef who then sold to Buffett? Many more intelligent folks are just investing their free cash into accounts which make returns THEN using those same accounts (think Roth IRA on steroids) to reinvest in Securities like apartments, or house notes, or to flip home projects and more. This is also protected against any creditor, debtor, predator, and legal action in a company you own-truly protects your assets.
    I have now done all of these and will like to make several times the return on my money so that it can skyrocket. We have to make our money work for us, and I am doing that, especially while I am young!
  6. We have a business development team member who showed me how to write up my first detailed business plan. It’s essentially made of who’s on the team, their roles, what cash the company needs, SWOT (strengths weakness’ opportunities and threats), exit, and ALLL the things a bank would need to review in addition to track record to lend us millions- growth sucks cash my friends! Finally finished this for The Apartment Queen. Next up is same thing for “ReByKaylee “ Brokerage.

I swear the more money I make the less I want to spend (unless it is on an asset not a liability). But the coolest thing about this is not just that you are able to follow the compound growth curve and stay liquid, but it’s protected, and it helps improve your balance sheet. I don’t need to be buying shoes and crap with my money. My car is paid off, well serviced, and I now have an opportunity to have the best case opportunity to grow my business.

I have set myself up by literally being on birth control since I was 16 to be able to figure myself out. Now over the last two years I have been able to really dig in through counseling, re-evaluating my friends, only allowing people in my life who want to see my success skyrocket to the moon, and trying to constantly work on my mindset/plan/execution.

I want to share with EVERYONE that the real reason good things are happening to me, I believe, is so that I can set an example. It’s not an overnight change and honestly I have to put in the work DAILY!


STEP 1- Figure out what you are naturally good at-I use several tests and meditation to go back in time to figure out what skills you knew you always had

Step 2 – Work on your mindset-manifesting/positive vibes only/big scary goals or BHAG as Gazelle’s Corp calls it. If your goals don’t scare the shit out of you then they aren’t big enough-visualize EVERYDAY. Have positive affirmations-control your breath-read read read-hangout with those who do what you want to do.

Step 3 – Create a plan. What do you want on your vision board? Do you write down what you want to make every month?? Well, who do you need to meet/what list do you need to be on/what higher paying position do you need/what knowledge do you lack? Make a plan to GO TAKE WHAT IS YOURS!

STEP 4 – EXECUTE…all of this is how you run a business! This can be applied to literally everything in life!! Write down dates when your dreams are due in pencil, then shave a few years off and re-write them. Start setting reminders in your phone or calendar to push you to get that shit done NOW! Remember, take massive imperfect action- look at me! I have typos, and goofy faces, and all kinds of stuff that a “professional” shouldn’t but I don’t care! My message and purpose is far greater than other people’s stupid opinions and the judgment they impart on others because THEY are insecure. Remember, it’s pretty much always “someone else’s shit” when they judge or tell you how you “should live your life”.

And I am off for the day to run, box, take care of me and raise 4MM from an investor who has been up my tail for over a year! It’s going to be a great day folks!! Take a bite out of what’s out there! I know I will!

If you are curious how to get into retirement faster than you thought possible, and are interested in being qualified for our next investment, set up a call at the link below and we will set up a meeting!! Looking forward to helping you create more time in your life to follow your purpose/why!!

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Six Ways to Make Apartment Offers During an Outbreak

Six Ways to Make Apartment Offers During an Outbreak

Even though things are scary, the show must go on. And people will continue to purchase during recessions. I’m here to share some tips on what CAN be done.

#1. Hard Money

Negotiate that zero money goes hard, on day one. Everything should be soft earnest money. (“Hard money” means that there’s a certain amount of the earnest deposit which is non-refundable.)

The reason for this is because right now we are not able to enter units for due diligence. Normally during a recession, it wouldn’t be an issue. But due to the nature of COVID-19, entering occupied units is not reasonable. Normally in due diligence, you have 30 days to review every unit and check for any deferred maintenance or challenges that you couldn’t see from the exterior of the building. Brokers in Commercial Multifamily expect your offer to 100% account for any repair you can see with your eyes. However, you can’t account for what you can’t see – and this is why we have due diligence periods.
Currently our stay at home order has been extended twice, and who knows how long it will continue. You want to make sure that you can get the due diligence you need. This includes lease audits, unit examination, plumbing line examination, and checking the roof from the interior. Full access is the only way to make sure that you don’t have any surprises. If it is a GREAT DEAL and you have competition, then and only then should you consider hard money. In this case, negotiate to split the “hard money” amount half-and-half between the due diligence and feasibility dates.

#2. Financing Contingencies

Include a financing contingency with you offer to ensure you can get funding.

A lot of the new brokers are scared of this. It’s often something they don’t understand or know about. When I first started doing deals you were able to negotiate contingencies for financing. In the current situation, it is very appropriate to include financing contingencies that would allow for a portion or heck all of the earnest money, to be refunded back to the buyer if financing cannot be achieved. This is something that is out of our hands at this moment and up to the banks.
If you’re not aware, Fannie Mae and Freddie Mac are asking buyers to put 6 to 12 months of principal and interest aside in an untouchable escrow account. This means that more money has to be raised to close the deal. Note, things are changing quickly, so this requirement may change by the time you ready this.

#3. Critical Dates

As with all negotiation, ask for the moon and land among the stars.

Critical dates are something that we can adjust during this period of uncertainty. Inside the purchase and sale agreement there is a “critical dates” section. That section usually addresses due diligence dates, financing contingency dates, closing date, built in automatic extension time allowed, when earnest deposit needs to be delivered (both hard and soft), and any other critical dates that everyone needs to be aware of. I recommend attempting to extend the time period for due diligence based on legal orders from local and state level.

#4. Escrow Rent Guarantee

Have the seller setup an account to offset the risk of rents falling below a certain amount.

This may be a bit of a stretch, but is a huge help in offsetting uncertainty. Negotiate to have the seller escrow a large amount from the sale into a rent reimbursement account. This guarantees that the seller will have collections of the rent up to a certain amount set aside for the 3 to 6 months following the sale. If the rents far below the agreed minimums, the difference goes to the buyer from the rent escrow account.

#5. Seller Carry

Have the seller act as the bank and avoid large capital gains taxes.

Now do your homework on this item, there are many good short books out there which address the many creative ways that you can have the seller become the bank. This is something that may be very helpful right now. If for some reason you weren’t able to get bank financing (like the high reserve requirement), you could negotiate with the seller something like 0% down, interest only for 3 to 5 years, a 30-year mortgage, and many other really good terms.
If someone really needs to sell something this could be an advantage to them because you would be paying them more than their mortgage. It also allows them to avoid a large capital gain tax event. For sellers looking to retire or who are tired of dealing with rents and tenants this can be a huge win-win. Depending on what you work out I would suggest negotiating interest only terms during your entire term of renovations/construction. This is also assuming that you’re buying the kinds of deals that I buy which are value add deals. There’s always a component of construction involved because we are renovating and forcing appreciation into our properties.

#6. Fear

Identify the seller’s needs and find creative ways to meet them.

We’re in a scary moment right now. I hate the idea of capitalizing on other people’s fears, but lots of people are afraid right now and they need solutions. As always, I try to figure out the other party’s problem. If you can figure out a way to solve their problem, even if it financially gives you more, everybody walks away happy. The type of broker you’re working with will be a huge factor in determining the amount of honest answers you will get from the seller. If you’re used to working with a very reputable broker and you know they always tell the truth, or mostly the truth if it results in a sale, then you need to find out from them what the problems are. In a perfect world we prefer to deal directly with the seller, but typically you won’t get this type of access.
One creative solution to identify the seller’s problems is bringing in a reputable third-party. For example, having a very reputable construction company that the seller already has a relationship with call the seller and sort of feel out the situation, and get real honest answers about the challenges that the seller is having. Then have them come back to you with the issues and then you go to town creating solutions. If you can submit a letter of intent to the seller, knowing their problems, and giving them three solution to that problem which still financially benefit you, then you create a serious WIN-WIN situation. Again, this is about WIN-WIN for everybody.
In moments like this, millionaires are made. Reach out to me and my team to see how you can be involved in our next investment opportunity.

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Moving forward after a loss

You know, everything right now is NOT AS WE KNOW IT. And never again will life, the economy, relationships, business, etc., be “as we knew it.”
The faster we get to acceptance, the faster we can succeed.
As you probably know, everyone goes through five stages of grieving after a loss. If you can be radically transparent with yourself about which stage you are currently in, you’ll be better able to make progress and get through these changes. Whether your loss is the loss of a job, the loss of routine, or the loss of a loved one, the way that you grieve comes in different severities. But the way that we handle it as humans is the same.
Denial – the 1st stage of grief. If you’re telling yourself things like “this is not an issue, this will be over soon, it will go back to the way things were,” you’re completely in denial.
Anger – the 2nd stage. I see a lot of this on social media, people arguing with each other and trying to prove others wrong. But in reality, they typically aren’t experts and are not even in the field. It’s really sad to see people stuck in the stage of anger. Because not only are you hurting yourself, but you’re hurting other people. Other people don’t need to look at negative, doubtful, and toxic content on their social media. I know it’s a place to speak your mind and that’s a right you have, but being hateful doesn’t fix anything and it keeps you stuck in the past.
Bargaining – the 3rd stage of loss. If you’re talking to yourself and saying “OK I’ll cut back this expense, I’ll move here, I’ll adjust a few things and then everything will go back to normal and be OK,” that is a lie that you’re telling yourself. Things will never be back to the same “normal”.
Depression – the 4th stage. Unfortunately, I’ve seen this with a lot of people that I work with directly. I know this because we have weekly calls where the content is usually very uplifting and they choose not to go and participate and stay positive. They choose to stay depressed. If you stay in a depressed state too long it could be detrimental to your entire life. Your depression starts to rub off on other people and take their quality of life downhill with yours. Also, when you’re depressed it’s hard to stay healthy and take care of yourself. It’s a stage you need to get in and get out of very quickly. You can be depressed but express yourself to deal with it and get into acceptance as fast as possible.
Acceptance – the last stage of grieving. Accepting and being real with yourself means to fully accept what is happening. The good, the bad, the evil, the fact that we don’t know when this is going to end, and the fact that even if you were great before this, you’re going to need to learn how to build a new skill set and evolve. I see this as an opportunity and a genesis for growth.
By doing more digitally, we are decreasing pollution, adding less wear and tear to our vehicles, not needing a reason to be late to a meeting, having fewer car accidents, and not constantly being stressed or rushing to be somewhere. We also tend to create more time every day because instead of being in traffic or driving around, we’re at home. Families are spending more time together and people seem to hang out on the neighborhood corner during the weekend.
Many of us want to eventually have a “laptop lifestyle” where we can literally be anywhere on the planet as long as we have Wi-Fi and still transact business. Lots of people are testing this out with their employers and the ones that can perform right now will be able to obtain that lifestyle. Most people don’t have the guts to ask their employer on a trial basis, to start working from home or working remote – but now they the opportunity to prove themselves.
Right now, our planet can breathe, my dog has mass amounts of attention, and if I had kids they would see me more and I’ll be able to have more impact on how they are brought up. I think that this is a good reset if you’ll just ride the wave and figure out a way to reinvent yourself. The most important thing right now is to realize that we have to lean on people more than ever.
There’s an opportunity right now in front of you, given by the grace of God, to get ahead of everybody on the planet. While people are messing around in all the stages of grief, you have the opportunity to pass them up. You may ask yourself “Kaylee how do I do that?” Well I’ll tell you what to get started on right now.

1- Get to full acceptance as fast as possible. Be honest with yourself about where in the grief cycle you are. Do the inside work to fully believe in the reality that’s around you and not lie to yourself – it’s not just about saying words out loud.

2- Look at all of your assets and liabilities. Assets and liabilities mean different things to different people and somebody else’s liabilities can become your assets. Do not forget this. The way that I look at assets and liabilities is if it cash flows, it’s an asset. If it does not, it’s a liability – get rid of it. For example, I just sold all of my designer purses. It’s just stuff, and if it doesn’t make me money or passive money, I don’t want it.

Literally write your assets and your liabilities down. If you need help, reach out to me. I have a really cool chart that will help you to make it very clear.

3- Get rid of anything that does not help you. When I say this, I mean it. Are you looking at social media and watching people bitch about how bad is it is? For me I’m noticing a lot of people are drinking more than normal which kills your brain cells. While I occasionally drink and don’t judge being in denial and depression, it’s not something I want to fill my head with because that’s not the stage of grief that I’m in. I’m over here working my butt off getting light years ahead of everybody else.

Whether it be a family member, a pet, a place you live, stuff in your closet, relationships, debt, not having enough knowledge to do something – things are not going to move forward until you cut it off and cut the fat.

4- Focus on everything that you do have. Whether it be your kids, spouse, health, body, grandparents, etc. – be focused on what you do have.

5- Get back to disciplining yourself to produce revenue. Look at your contracts, your contacts, and renegotiate.

6- Make a list of your product offerings.

7- Make a list of your contact/partner list.

8- Have someone hold you accountable.

We all have a choice right now, we can:

  1. Do nothing
  2. Do it alone OR
  3. Do it together

Right now, it is more important than ever to support our partners/ contacts and ask for help. We are here for you. We are truly motivated to make a large impact. And it will happen quicker together!
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